What do Gillette and Procter & Gamble have to do with teeth whitening?

August 13th, 2005

Good news for consumers….

Procter & Gamble has been in talks to buy Gillette for some time now; that’s old news.

But the problem that regulators in Europe have is Procter & Gamble owns Crest products, while Gillette owns the Rembrandt Oral-B line. Combining the two would simply be too monopolistic and stifle innovation for consumers.

Hence, Gillette is attempting to spin off Rembrandt to ease concerns.

Hoorah!



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